Games in an event app

Gamification adds points, challenges and leaderboards to an event. Guests earn points for visiting booths, answering quiz questions or attending sessions. Used with care, it gives people a reason to explore the whole event instead of staying near the drinks table.

Design the game around your goals

If you want guests to visit every exhibitor, reward booth visits. If you want them to absorb key messages, use short quizzes after sessions. Too many tasks overwhelm people; a handful of clear challenges works better.

Make joining easy

Guests should be able to join in seconds, ideally by scanning a code. Long sign-up forms lose people before the game begins.

Running it live

Someone should watch the leaderboard, answer guest questions and fix problems quickly. Announce winners at a set time and keep prizes simple.

The game design notes for an event gamification app cover how to match challenges to what you want guests to do.