Branded AR filters for events

An augmented reality filter adds digital effects to a phone camera view: a branded frame, a playful animation or a simple game. At an event, it gives guests something fun to share and keeps your brand in their photos.

Choose a route

Filters can live inside social apps or run in a web browser. Web-based effects avoid app downloads and work for guests who do not use a particular platform. Each route has different review steps and timelines, so decide early.

Write a clear brief

Describe the moment the filter is for, the look you want, and what guests should do with it. Ask for a test version well before the event.

Plan a fallback

Have a printed code, a staff member who can help and a simple photo backdrop in case the filter does not load.

The notes on choosing between app-based and web-based AR explain the trade-offs for event teams.