The technology behind company events, in plain language

Event technology is sold with a lot of jargon. Underneath it, most tools solve simple problems: moving people through a door faster, collecting content, keeping an audience involved or reaching people who are not in the room. These notes explain each tool in plain terms and list the questions worth asking before you commit.

Notes

• Queues at the door
• Video booths
• Social walls
• Games in an event app
• Hybrid career fairs
• Branded AR filters

One rule for every tool

Decide what the tool must achieve for the guest before you look at features. A tool that solves a problem nobody has adds work on the day and confusion for guests.

When any tool collects names, photos or contact details, read the guidance from the Personal Data Protection Commission first.